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Kathryn Fitzwilliam

NURTURING CLIENT-AGENCY TEAMS TO MAXIMIZE PERFORMANCE

My Services
Helping Marketing Teams maximize their potential: Through Agency Search & Selection and Data-based Team Performance Management

Agency Search: Matching clients with their ideal agency partners using Qualifications-Based Search (QBS), the gold standard process for professional services

Client Agency Team Performance Evaluation: Benchmarking Team Performance using Aprais, the world’s leading marketing team performance management system

 

❝I feel compelled to highlight that this is quite possibly the clearest, fairest, most organized and transparent RFQ briefing document that we have ever received.❞

Publicis

❝Kathryn was invaluable in helping us to select the best Agency for our needs, in a very short timeframe, with a process which also left a positive impression on the “non-winners.❞

McCain Foods

❝Kathryn did an exceptional job for us! From shortlisting the agencies to moderating the discussions, Kathryn’s deep knowledge of the industry was a tremendous asset. Most importantly, Kathryn was an absolute pleasure to work with. She was always thoughtful, constructive and honest. We are absolutely thrilled with the end result—a very strong agency partner that is a great fit for Clover Leaf. Thank you Kathryn!❞

Clover Leaf Seafood

❝This was the most organized, transparent and best experience in participating in an agency selection process. We would never have had the framework, skills nor the expertise Kathryn brought to the table. Kathryn saved us not only valuable time and effort but also helped create a very positive first impression so crucial to start a new relationship.❞

PointClickCare

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CLIENTS I’VE HAD THE PLEASURE OF WORKING WITH: