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5 Ways to Ensure that your Brand lives up to its Promise

5 Ways to Ensure that your Brand lives up to its Promise

by kathrynfitzwilliam | Mar 7, 2017 | Uncategorized

Remember when your Mom told you, “You must always keep your promises”?   Well, the same is true for brands.  Strong brands offer a “promise” or an expectation for consumers, which they consistently deliver.  Jim Siegel captured this idea when he wrote,...

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