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5 Marketing Lessons from a Great Ad Campaign

5 Marketing Lessons from a Great Ad Campaign

by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized

As marketers, we sweat through the research and mine the data to uncover nuggets of consumer insight. We work to craft an inspiring brief for the creative team to transform this insight into a compelling narrative that drives consumer interest, purchase and loyalty....
How the Best Clients Inspire Great Work from their Agencies

How the Best Clients Inspire Great Work from their Agencies

by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized

When I worked in an agency, there were always a select few clients that all staff begged to work with. These clients would get the best and brightest that the agency had to offer. Since the agency team was inspired to be their best, these special client agency...

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  • 5 Marketing Lessons from a Great Ad Campaign
  • How the Best Clients Inspire Great Work from their Agencies
  • Easy Branding DIY: Build a Wall
  • 5 Ways to Ensure that your Brand lives up to its Promise

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