by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
As marketers, we sweat through the research and mine the data to uncover nuggets of consumer insight. We work to craft an inspiring brief for the creative team to transform this insight into a compelling narrative that drives consumer interest, purchase and loyalty....
by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
When I worked in an agency, there were always a select few clients that all staff begged to work with. These clients would get the best and brightest that the agency had to offer. Since the agency team was inspired to be their best, these special client agency...
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