MANAGING CLIENT AGENCY TEAM PERFORMANCE

So, you have hired a new agency. You are excited and looking forward to great things. But how do you monitor and manage a productive long-term relationship that will deliver work that works?

I believe that one of the most successful tools to help manage your business partnerships is the practice of team performance evaluations conducted at least annually.

Survey data shows that relationships that are measured and monitored improve. An evaluation is not all that’s needed to boost a business relationship—but it sure helps a great deal.

It encourages the attention of everyone to pause for a moment, focus on the relationship and ask questions that require reflection and consideration—ultimately pointing the way towards improvement.

I help client-agency teams supercharge performance through evaluation, analysis and insight—powered by Aprais, the global leader in building stronger business relationships through evaluations.

Over the past two decades, Aprais has evaluated the relationships of leading marketers and agencies in more than 24,000 relationships in 92 countries and 13 languages. The Aprais databank of results allows companies to accurately compare their business relationships with those of their peers locally and globally.

Compared to other evaluation tools, Aprais is:

OBJECTIVE

Impartial 3rd party guidance to improve the productivity of marketing teams and their partners. ​

FLEXIBLE

Adapts to your needs to evaluate various B2B relationship situations, including retail partners and sales channels.​

REPUTABLE

It is relied upon by partnerships in 38 categories across 55 agency networks and 12 agency types.

DATA-BASED

Aprais benchmarks from 24,000 different relationships with 238,000 participants resulting in over 18M data points.

UNIQUE

The only system to provide analysis and benchmarking on team behaviours and dynamics in addition to team outputs.

AUTOMATED

A proven, purpose-built mobile-enabled system ensures ease of input and accuracy of output.​

GLOBAL

Using data from 92 countries in 13 languages.

I understand that relationships are built on trust, so my Aprais-powered evaluation process operates with complete confidentiality, impartiality and to the highest security standards. For this reason, I do not publicly mention evaluation clients by name and focus purely on improving relationships.

Are you interested in learning more about Aprais? Read more at this link. Or, Let’s talk about how Aprais can help supercharge your client-agency team performance.