by kathrynfitzwilliam | May 18, 2022 | Agency Search
How much trust do you have in your marketing agency? Do you know when is the right time to step in or step back? When you first begin to form your agency-client relationship, there will be a feeling of potential. Both sides should be excited, and ready to take...
by kathrynfitzwilliam | Apr 21, 2022 | Marketing
Are you paying too much for your marketing agency? Companies looking to hire a digital production partner will undoubtedly be paying attention to their budget—and so they should. But how do you know when their fees are too high? Is there such a thing as...
by kathrynfitzwilliam | Apr 14, 2022 | Agency Search
How do you know when you’ve found the best marketing agency? In some ways, working partnerships aren’t that different from other types of relationships—finding a great match is the first step, and communication and chemistry are essential to success. And no matter...
by kathrynfitzwilliam | Mar 23, 2022 | Uncategorized
As marketers, we are constantly striving to build high-performing client-agency relationships. A great example of a high-performing team is a Formula 1 pit crew. If you look at an aerial view of a pit crew as they work, you’ll see that they are all: Working towards...
by kathrynfitzwilliam | Mar 16, 2022 | Agency Search
How do you know when it’s time to fire your marketing agency? Sometimes agencies have trouble getting behind client work and understanding the business. They may not perform as well as expected or may simply have different styles than the organizations they...
by kathrynfitzwilliam | Feb 9, 2022 | Agency Search
If you’re moving from an in-house marketing setup to an agency partnership, some crucial things to bear in mind will help all parties feel more comfortable with the change. I always say that the best clients inspire great work from their agencies. To that end, finding...
by kathrynfitzwilliam | Jan 20, 2022 | Agency Search
Are you considering hiring a marketing agency but don’t know where to start? Through my experience working with agencies and clients, I know that not all will be the best fit, even if they look good on paper. It’s just like hiring individual candidates: sometimes you...
by kathrynfitzwilliam | Dec 23, 2021 | Uncategorized
How would you go about setting expectations with a new ad agency? In the process of partnering with an ad agency, company managers are likely going to be a little nervous at first. They may wonder whether they have chosen the best marketing agency for their...
by kathrynfitzwilliam | Nov 25, 2021 | Agency Search
Are you currently partnering with an outsourced marketing agency or thinking of bringing in a new agency? Hiring an external company to handle your marketing needs can be a great choice if you find the right match—and in many cases, the pros outweigh the cons. But...
by kathrynfitzwilliam | Nov 17, 2021 | Agency Search
Are you looking to hire an ad agency for your organization? With so many marketing agencies out there, how can you narrow down which one could be a great fit? Investing in a great ad agency can give you a huge competitive edge and help your organization achieve...
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