by kathrynfitzwilliam | Nov 8, 2021 | Agency Search
Negotiating your ad agency fees can be challenging for several reasons—but when it comes to getting the most value out of your marketing agency, it’s a necessary step. Often creatives and freelancers sell-by skill and how they value their services—and value is often a...
by kathrynfitzwilliam | Oct 21, 2021 | Marketing
If you’re considering the pros and cons of outsourcing vs an in-house marketing agency, you’re not alone. This is a common business dilemma and a decision that shouldn’t be made lightly in any case. Determining your own marketing needs and who can best handle this is...
by kathrynfitzwilliam | Oct 15, 2021 | Agency Search
A great digital production partner will help you tell a compelling story, communicate in new ways and grow engagement. They should be able to address current marketing problems and come up with innovative solutions. Companies today shouldn’t cut corners on this...
by kathrynfitzwilliam | Sep 17, 2021 | Agency Search, Marketing
Are you an organization looking to get maximum value out of your marketing agency? Do you know how to build value, how to measure it? As a client, when you first partner with a marketing agency, you’re usually pretty gung ho: everything looks seamless, and...
by kathrynfitzwilliam | Aug 16, 2021 | Uncategorized
Do you need help finding the best marketing agency near you? There are so many marketing professionals online these days that it can be tough to know which is the best choice for your business needs. Who will be able to understand what you need? How will they help...
by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
As marketers, we sweat through the research and mine the data to uncover nuggets of consumer insight. We work to craft an inspiring brief for the creative team to transform this insight into a compelling narrative that drives consumer interest, purchase and loyalty....
by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
When I worked in an agency, there were always a select few clients that all staff begged to work with. These clients would get the best and brightest that the agency had to offer. Since the agency team was inspired to be their best, these special client agency...
by kathrynfitzwilliam | Apr 13, 2017 | Uncategorized
I have always believed that the recipe for marketing genius is made up of one part science mixed with one part artistry. One ingredient cannot live without the other. The science of analytics is not enough. Artistry is necessary to effectively create and tell your...
by kathrynfitzwilliam | Mar 7, 2017 | Uncategorized
Remember when your Mom told you, “You must always keep your promises”? Well, the same is true for brands. Strong brands offer a “promise” or an expectation for consumers, which they consistently deliver. Jim Siegel captured this idea when he wrote,...
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