by kathrynfitzwilliam | Mar 23, 2022 | Uncategorized
As marketers, we are constantly striving to build high-performing client-agency relationships. A great example of a high-performing team is a Formula 1 pit crew. If you look at an aerial view of a pit crew as they work, you’ll see that they are all: Working towards...
by kathrynfitzwilliam | Dec 23, 2021 | Uncategorized
How would you go about setting expectations with a new ad agency? In the process of partnering with an ad agency, company managers are likely going to be a little nervous at first. They may wonder whether they have chosen the best marketing agency for their...
by kathrynfitzwilliam | Aug 16, 2021 | Uncategorized
Do you need help finding the best marketing agency near you? There are so many marketing professionals online these days that it can be tough to know which is the best choice for your business needs. Who will be able to understand what you need? How will they help...
by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
As marketers, we sweat through the research and mine the data to uncover nuggets of consumer insight. We work to craft an inspiring brief for the creative team to transform this insight into a compelling narrative that drives consumer interest, purchase and loyalty....
by kathrynfitzwilliam | Jun 9, 2017 | Uncategorized
When I worked in an agency, there were always a select few clients that all staff begged to work with. These clients would get the best and brightest that the agency had to offer. Since the agency team was inspired to be their best, these special client agency...
by kathrynfitzwilliam | Apr 13, 2017 | Uncategorized
I have always believed that the recipe for marketing genius is made up of one part science mixed with one part artistry. One ingredient cannot live without the other. The science of analytics is not enough. Artistry is necessary to effectively create and tell your...
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